Square Enix Store is the official destination for games, merchandise, collectibles, music, books, and apparel from some of gaming's most iconic franchises. As part of the CRM team, I developed targeted email campaigns for product launches, exclusive merchandise, and seasonal promotions. I designed each campaign to capture the unique identity of its franchise while delivering a cohesive brand experience through thoughtful layouts, typography, animation, and merchandising. By combining audience segmentation, A/B testing, and CRM strategy, I created personalized customer experiences that increased engagement, encouraged product discovery, and supported e-commerce growth.