DISNEY PARKS
Disneyland Collector's Button Set
To celebrate Mickey and Minnie's 90th anniversary, Disneyland Resort wanted to create a special souvenir for guests staying at participating partner hotels.
Working with Low & Joe Creative, I helped develop the concept for a collectible button set inspired by travel—a miniature suitcase filled with destination stickers celebrating lands across Disneyland and Disney California Adventure. I designed the suitcase, packaging system, and sticker framework in collaboration with illustrator Amy Lowe.
CONCEPT DEVELOPMENT · PACKAGING · PRINT DESIGN
EARLY CONCEPTS
Before arriving at the final travel-inspired direction, I explored several approaches to the collectible set—from more contemporary interpretations to classic Disney-inspired treatments.
The collectible set came together through collaboration between Low & Joe Creative and Disneyland Resort.
© DISNEY
Lead Designer
Jenn Chow Tran
Illustrator
Amy Lowe
Creative Director
Gary Low
Project Manager
Susan Lim