SQUARE ENIX
FINAL FANTASY
CRM Campaigns
Every FINAL FANTASY title has its own world, characters, and visual identity. I translate each game’s distinct look and feel into email campaigns spanning announcements, pre-orders, merchandise, launches, and special fan moments for audiences across North America and Europe.
CRM STRATEGY · EMAIL DESIGN · LIFECYCLE MARKETING
Bringing these campaigns to life is a cross-functional effort. I partner with teammates across CRM, brand marketing, creative, localization, e-commerce, and regional teams to shape each campaign from strategy and design through localization, QA, and launch.
© SQUARE ENIX
CHARACTER DESIGN: TETSUYA NOMURA
LOGO ILLUSTRATION: © YOSHITAKA AMANO
CRM Strategy & Design
Jenn Chow Tran
SQUARE ENIX CRM & Membership Team
Daniel Nasserian
Jacqueline Louie
Christina Chu
Marketing Managers
Mel Gordon
Zorine Te
Arsen Nazaryan
Christian Colon
Sandra Chau
Robin Pétel
Joyce Tammany
Merchandising Managers
Jennifer Park
Takamasa Matsuda
Sarah Bloom
E-Commerce Manager
Ashley Berry
Brand Identity & Creative
SQEX Creative Services
Localization
SQEX Localization