FINAL FANTASY XIV
CRM Campaigns
SQUARE ENIX
FINAL FANTASY XIV is a constantly evolving world shaped by new stories, content, collaborations, and community moments. I design CRM campaigns that help players discover what’s new, return to the game, and stay connected to Eorzea across North America and Europe.
CRM STRATEGY · EMAIL DESIGN · LIFECYCLE MARKETING
Bringing worlds together.
Monster Hunter Wilds
Collaboration
Highlighting FFXIV at conventions.
FFXIV at Anime Expo 2025
Community Event
Welcoming players back.
Player Callback
Re-Engagement
Introducing new adventures.
Patch 7.2
Content Update
Patch 7.21
New Content
Patch 7.25
Content Update
Giving players more ways to experience FFXIV.
NovelKeys
Merchandise Collaboration
The Warden's Attire
$18.00
Modern Aesthetics — The Warden
$6.00
Far Eastern Performer's Attire
$18.00
The Warden Collection
Digital Items
Fan Festival 2026 Merchandise
Merchandise
Each campaign brings together different teams, priorities, and creative needs. I work across CRM, FFXIV marketing & community, e-commerce, and localization to translate those inputs into a clear visual direction and cohesive player experience.
© SQUARE ENIX
CRM Strategy & Design
Jenn Chow Tran
CRM & Membership Senior Manager
Jacqueline Louie
Merchandise Managers
Jennifer Park
Takamasa Matsuda
Localization
SQEX Localization
Marketing Managers
Alexandra Luse
Rebecca Lam
Tommy Koo
Lisa Kawashima
Brand Identity & Creative
SQEX Creative Services