SQUARE ENIX
SQUARE ENIX Games
CRM Campaigns
SQUARE ENIX publishes games with distinct worlds, audiences, and visual identities. I create CRM campaigns across North America and Europe that support key moments from announcements and pre-orders to demos, launches, and promotions.
Rather than applying a single template, I adapt the messaging, hierarchy, and visual approach to each title—creating campaigns that feel like a natural extension of the game while maintaining a cohesive SQUARE ENIX experience.
EMAIL DESIGN · CRM STRATEGY · LIFECYCLE MARKETING
Different games. Different audiences. Different approaches.
From new IP to established franchises, my work spans announcements, pre-orders, demos, launches, promotions, and merchandise. Each campaign is shaped around its objective and audience, with a visual approach that gives every title room to feel distinctly its own.
Each campaign brings together different teams, priorities, and creative needs. I partner across CRM, brand marketing, creative, localization, e-commerce, and regional teams to align campaign goals and bring each project from strategy and design through localization, QA, and launch.
© SQUARE ENIX
CRM Strategy & Design
Jenn Chow Tran
SQUARE ENIX CRM & Membership Team
Daniel Nasserian
Jacqueline Louie
Christina Chu
Marketing Managers
Andrew James
Melissa Larsson
Sunil Godhania
Sandra Chau
Zorine Te
Karina Ralph
Brand Identity & Creative
SQEX Creative Services
Localization
SQEX Localization