SQUARE ENIX
World Music Day
For World Music Day, the SQUARE ENIX CRM team partnered with Social Media, Creative Services, and SQUARE ENIX MUSIC to celebrate the music behind some of our most beloved games.
We invited fans to share their favorite SQUARE ENIX songs, then used their responses to help shape a fan-curated playlist released across major music streaming platforms. I supported the campaign from strategy through creative development, including playlist curation, visual concepting, and CRM execution.
CAMPAIGN STATEGY · ART DIRECTION · VISUAL DESIGN
Inspired by the movement of musical notation, this direction transforms the SQUARE ENIX MUSIC colors into a flowing staff that brings different notes together.
Inspired by planets orbiting through space, this playful direction imagines music traveling around the world, with a subtle Moogle reference connecting the concept back to SQUARE ENIX.
Inspired by classic RPG world maps and overworld journeys, this direction uses musical staffs as pathways connecting characters, places, and adventures across SQUARE ENIX games.
Below were the design options presented to SQUARE ENIX Japan Music Team
Selected Concept
