CREMA CAFE
Crema Cafe + Artisan Bakery
Since 2013, I've worked alongside Crema Cafe and Crema Artisan Bakers as their longtime creative partner, helping the brand evolve across nearly every customer touchpoint.
What began with design support for the Seal Beach cafe grew into an ongoing relationship spanning menus, signage, packaging, merchandise, digital experiences, seasonal campaigns, social media, and wholesale communications—building a flexible visual presence that could grow alongside the business
BRAND STEWARDSHIP · ART DIRECTION · CAMPAIGN DESIGN
Giving every season its own flavor.
Seasonal campaigns give Crema opportunities to introduce new products, promote pre-orders, and bring a fresh expression to the brand throughout the year.
I develop campaign creative across email and social, adapting Crema's visual language around seasonal products while keeping the overall brand recognizable.
Extending the brand beyond the cafe.
As Crema Artisan Bakers grew its wholesale business, the visual system needed to speak to a different audience while remaining connected to the cafe customers already knew.
I designed sales and marketing materials that organize a broad product offering into a clear, approachable system for wholesale partners.
My work with Crema has grown through years of close collaboration with its owners and team, adapting the brand as the business and its needs continue to evolve.
Lead Designer
Jenn Chow Tran
Ownership + Creative Input
Tarit Tanjasiri
Tara Tanjasiri