7 LEAVES CAFE
Retail & POP Campaigns
Between 2021 and 2024, I collaborated with the 7 Leaves Cafe marketing team to create 22+ campaigns for new product launches and seasonal offerings.
As lead designer, I brought each campaign from concept to execution—developing creative direction and headlines, art directing photoshoots, and designing in-store assets.
Each campaign was built as a flexible visual system that could adapt across 43 locations nationwide, from large-scale window graphics and banners to posters, flyers, coupons, and other promotional touchpoints.
CREATIVE DIRECTION · CAMPAIGN DESIGN · ART DIRECTION
Designed to flex across every store.
From seasonal promotions to new product launches, each campaign was designed as a flexible visual system that could adapt across 7 Leaves locations nationwide. Creative was translated into everything from large-scale window graphics and posters to banners, flyers, coupons, and digital assets—maintaining a consistent campaign identity across every format.
Extending the approach across sister brands.
Alongside 7 Leaves Cafe, I developed campaigns for Artisan by 7 Leaves and Crema Artisan Bakers, adapting my creative approach to reflect the distinct personality of each brand. From restaurant promotions to seasonal menu launches, I created art direction and campaign assets that highlighted the food while maintaining a cohesive, polished experience across print and digital touchpoints.
Bringing these campaigns to life was a collaborative effort. I worked closely with the 7 Leaves marketing team, ownership, and photographers to develop each campaign from initial concept and art direction through production and rollout across stores nationwide.
Design & Art Direction
Jenn Chow Tran
7 Leaves Marketing Team
Newton Hoang
Jack Zhong
Christina Chu
Katrina Cabrera
Sandra Ninh